| (formerly Innkeepers Innternet Innformation by Steve Demarest)
Would you like to take control of marketing your lodging property or
at least ensure it's being marketed properly? NOW YOU CAN!
Then & Now
In 1996, innkeeper Steve Demarest wrote the very first book on Marketing
Guest Rooms Online under the title Innkeepers Innternet Information -
Marketing Guest Rooms Online. The book was a huge success - educating
thousands of innkeepers about marketing their inn on the Internet. In
2003, Steve passed the torch to long time associate and nationally recognized
B&B marketing expert Scott Crumpton. As the founder of the very
first B&B Internet marketing firm, Scott has the necessary knowledge
to bring the information current while adding his own expertise to the
subject.
Looking Forward
In 2006, Scott Crumpton will release a completely
revised version of Marketing Guest Rooms Online packed with all the latest
information as well as many of their secrets for online marketing.
- This comprehensive guide will cover everything from the basics of
marketing to all the latest information on effective web site design,
optimizing a web site for search engines, the best Internet directories,
and tapping the full potential of pay-per-click (PPC) programs.
- For years Scott has released only tidbits of his marketing secrets
while speaking at conferences. Now in one expansive move Scott will
share the full wealth of his marketing knowledge and methods with the
entire hospitality industry.
- In this edition you will also find answers to questions that innkeepers
most often ask - encompassing inns with a one room suite or a fifty
room boutique hotel. The answers given by Scott will surely open new
doors of both opportunity and profitability for innkeepers worldwide.
We sincerely look forward to delivering a new edition of this popular
book, which is everything you need to know about achieving the success
you desire through effective online marketing!
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