How Search Engines Index Your Site

Q: What is meant be page indexing? How do the search engines "index" the interior pages of a web site? How can I set up my web site to get all of my pages listed on the search engines ... or is this important

A: Essentially the internet is the worlds largest library and the search engines are the card catalog. When you want to find a book in a library you search the card catalog which these days is on a computer. The same applies on the internet with the search engines providing this function. The primary difference is that instead of searching only by title, author and subject, the search engines "index" every word of every page they find. So your question is how do you get the search engines to include every word of every page of your web site. Unfortunately, that answer is no longer simple. A few years ago it was enough to simply tell all the search engines that you had a web site and they would gladly come index your site. Today there is only one effective search engine which does this and that’s Google. Because of this what you’re talking about is a nearly dead issue these days. Being listed on the search engines and trying to get to the top of them through indexing, keywords, meta tags, etc. commonly called SEO (search engine optimization) is dead. SEO has been replaced by PPC (pay-per-click) and now it’s a world of you get what you pay for. The search engines have changed - it’s unfortunately that many innkeepers have not and they wonder why their occupancy is so low. I would encourage you to start reading about and experimenting with PPC as it’s not the future of B&B internet marketing, it’s the present and you’re missing out on a lost of business by not understanding it.