Scott Crumpton

Scott Crumpton

Why another blog?
Over the last dozen years I’ve resisted the temptation to constantly regurgitate knowledge, facts and opinions by blogging. Quite simply, I’ve been afraid a blog would take too much time away from more important matters such as family and taking care of our clients. That said, there are times when I feel it’s important to set the record straight on industry issues and educate innkeepers and industry vendors/representatives and there’s no better medium than a blog for publishing. So while this is yet another blog, don’t expect the content to be similar to that found elsewhere.

Who is Scott Crumpton?
Gosh that’s a long story! Let’s start here: My name is Scott Crumpton and together with my wife Allison we created the first internet marketing company for small lodging properties back in 1994 called Moriah Mountain Internet Marketing. We came into the industry by helping the publisher of the then Oregon Bed and Breakfast Directory (a free printed guidebook) from 1992-1994. In 1994 the web took off and we quickly realized the opportunity to seriously improve the marketing of our guidebook and clients by expanding into web design, hosting, internet marketing and online guide publishing. The once small printed guidebook grew first to nearby states (Border to Border Bed and Breakfast Directory) and eventually into a nation-wide online only bed and breakfast directory called The Bed and Breakfast Explorer.

Following the events of 9/11 we began to notice a shift in the needs of innkeepers. Most innkeepers at the time were looking to cut costs but a small minority of larger higher-end properties were looking for an aggressive marketing service. To meet these needs we created White Stone Marketing as a test and within a few months realized just how powerful high-touch marketing combined with the right properties could be. Long story short — the model which Moriah was built on no longer made sense whereas the new model we used to build White Stone Marketing proved to be a huge success for our clients and continues to do so today.

Why should I read your blog?
You shouldn’t. I highly recommend you spend some time lounging under a tree sipping sangria instead! Honestly, put your feet up and take a rest — you need it.

If you’ve done the above and you still have some free time, well, I guess you could read a few posts but don’t make a habit of it!

No really, why should I pay any attention to your blog posts?
Okay, here it goes. I’m a researcher bent on always finding the best way to do things. At restaurents I have to read the entire menu before I make the “best” choice (try that at The Cheesecake Factory!). I simply never settle by just getting a job done — it needs to be done correctly the first time and be excellent. If I’m writing about something in my blog or giving advice — you can be sure it’s well thought out and researched.

If you find that I have strong opinions on a subject it’s because I’ve done rigorous testing and research and come to a conclusion. While a few have called me “stubborn” — I prefer to think of it as “convinced.” Think of it this way — what if someone told you the Earth was flat and when you refused to agree with them they called you “stubborn.” Yep, sometimes it feels like that when people argue out of emotion rather than the conclusions of careful research. You probably won’t have to look closely to see some of that come through in my blog posts.

So you always have to be right, correct?
No, as a matter of fact I enjoy being proven wrong the same way I enjoy being beaten in sports by someone better than I am. While that sounds crazy you have to understand — if I wanted to win I’d play novices. When you want to get better you play experts! I love a good argument and if you can prove me wrong you’ll find me eternally grateful. Meaning, anyone who sets me straight has actually helped me do further research and come to a better conclusion. Just make sure you’re arguing from a point of knowledge instead of simple belief. Put another way — do your homework before arguing.

That sounds a lot like hubris and arrogance.
At the 1984 Sarajevo Olympic Winter Games American skier Bill Johnson was asked how he thought he was going to do in the downhill event. He responded by saying he was going to take the gold medal. The news commentators quickly jumped on the statement and began calling Bill Johnson “arrogant” – until he took the gold medal in the downhill just as he said he would. Confidence in his abilities or arrogance — your call. As for me — I’m simply very aware of my abilities and expertise and equally aware of those things I’m certainly no expert in. If I’m writing about it — most likely I wouldn’t bother unless I’ve done my homework.

The purpose of my writing and this site is education. I highly encourage you to take what you want from here and then go do your own research. In the end — just remember what you paid for it ;-)

Scott Crumpton